Cultural Changes and Willingness to Change in Indigenous People of Penglipuran Bali Tourism Village During the Covid-19 Pandemic

As economic drivers (especially in rural communities), touristic villages have faced a very difficult situation during the COVID-19 pandemic. The sluggish tourism industry has greatly impacted the income of rural communities that depend on tourists who visit them. This study aims to understand and explore how the Penglipuran tourism village community survives amid the sluggish tourism industry due to the COVID-19 pandemic. The unit of analysis in this study was the Penglipuran Bali tourism village community, which is included in the Top 100 World Sustainable Destinations. This case study used a qualitative approach to both data collection and data analysis. Observations and semi-structured interviews were used to obtain information. The study results found that the indigenous people of the Penglipuran tourism village are willing to change and are adaptive to cultural changes to use technology without eliminating traditional norms to survive in sluggish tourism. The habit can be seen in the activities of indigenous people who return to farming and raising livestock as well as utilizing social media and e -commerce in marketing tourism villages' products, including local handicrafts.

HAS THE COVID-19 PANDEMIC ACCELERATED THE DIGITAL TRANSFORMATION OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA?

This article examines the condition of Indonesia’s Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises – MSMEs during COVID-19 have been in an unstable state due to the impact of the restrictions imposed by COVID-19-related policies. Nevertheless, MSMEs have been supported by the government, academics, and digital media in efforts to revive and accelerate the digital transformation with a view to surviving. The use of social media has helped MSMEs’ programmes and services optimise their business performance. Job simplification was introduced to more efficiently create and reach a broader range of consumers by doing promotion, service delivery, accessing media and cooperating with third parties. The speed at which the digital transformation has occurred is reflected in an improvement in MSMEs’ entrepreneurial skills and competencies. © 2022, Ljubljana University, Faculty of Social Sciences. All rights reserved.

The role of human resources in strengthening the creative industry during the covid-19 pandemic

The creative industry is a central part of the global trade movement in the creative economy, thus creating a network of collaborations and talents around the world. However, during the COVID-19 pandemic, many industries experienced setbacks and were affected. This study aims to understand and explore information related to the role of human resources in strengthening the creative industry during the COVID-19 pandemic. The unit of analysis in this study is the business actor of the Batik fashion creative industry group located in Pekalongan which was appointed as a Creative City by UNESCO. This research uses a qualitative approach with a case study method, both in the process of data collection and analysis. Observations and semi-structured interviews were used to obtain information. The results of the study found that the Pekalongan batik business actors who are known as creative cities have not lost their creativity to continue to produce works and survive without losing the elements of local culture. © 2021, SRAC - Romanian Society for Quality. All rights reserved.